Based on the discussions I'm having with church communicators, most aren’t fully prepared for the upcoming ministry season.
Mark MacDonald · July 10, 2017
We’re about two months away from your church’s “fall launch”. It’s vacation time for you and your congregation, so you deserve to relax, right?
Nope. Not unless you have everything in order for the fall already.
Based on the discussions I’m having with church communicators, most aren’t fully prepared for the upcoming ministry season.
So, before you head to the beach, consider these 3 essentials that take a bit of time to implement for the fall rush. And then commit to getting them done!
1. Discover what’s needed by your congregation to ensure you’re communicating solutions.
Identify who exactly your church is targeting in your community (personas) by looking at who you currently have in your pews. Be specific! Consider what they need and then compare it to what you’re offering.
Try suggesting a simplification of your programming based on essentials (corresponding to their needs) and then streamline your communications to talking mainly those solutions. People will always respond easier to an offering of benefits and solutions. Stop talking about clever names, long-lists of features, and details that don’t matter.
Give the details to your ministries and events once they click on its weblink. Be simple, short, and clear!
2. Create a communication strategy to get your message heard.
Never waste anyone’s time with information or details that they don’t want. You need a tiered communication strategy that delivers information to the group who truly wants the information.
Most of your announcement times are forcing people to tune out and ignore the drone of unnecessary details. Your start?