3 Gifts Every Church Communicator Needs

After decades of working in the church communication field, I love giving gifts to church communicators. But if I’m limited to only 3 gifts, what would they be?

Mark MacDonald  ·  May 9, 2018

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Everyone loves a gift. After decades of working in the church communication field, I love giving gifts to church communicators. But if I’m limited to only 3 gifts, what would they be?

This makes it challenging.

Especially since many church communicators would want the latest software subscription, a cool handwritten font, or maybe a standup desk. Or the latest MacBook Pro or Surface Pro with all the bells and whistles. So many choices, except…

Sure, they would bring excitement but not contentment. So here’s my list of 3 gifts that every Church Communicator needs:

1. Encouragement.
Church communications is a field that’s exhausting. There’s so much to juggle with very little rest. Because it involves creativity, there’s little proof of something being “right” or “wrong” especially when it’s judged by others who don’t understand the complexity of it all.

Deadlines are always pushed and burnout is real. I want to tell the church communicators they’re doing great with what they have. God’s blessed them with talent and a small team. And part of the encouragement is cautioning them to: Stop believing everything they think (especially if it’s negative). Stop looking for words of affirmation from people who rarely give it. Stop trying to be perfect, they’re not. Instead seek wise, positive counsel.

2. A good leader-boss.
Pastors are rarely equipped to lead creative people effectively. Many don’t understand the pressures of deadlines when they’re pushed by a creative spirit.

They don’t know the need to fan others with affirmation and many become so controlling that it makes someone feel like it’s not worthwhile. It is. I wish I could instantly give you a good Godly leader to work for. Someone who challenges and rewards for successes while demonstrating selfless ministry to raise up ministering team players.

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Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at and
Contact Mark MacDonald: ·  View More by Mark MacDonald

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