Communications

3 Real Reasons Why Your Church Comm May Be Broken

Many churches aren’t willing to admit that their communication is broken. Even when it’s just not working.


Mark MacDonald  ·  March 15, 2018

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When something isn’t working properly in our body, we go to a doctor. But before she gives us a pill or direction to do something differently, she has to diagnose the problem. And it all starts with a truthful confession of the symptoms.

Many churches aren’t willing to admit that their communication is broken. Even when it’s just not working.

Does this sound like you? The congregation isn’t informed or the external community isn’t engaging or connecting with your church’s messaging. The leadership isn’t happy. Or maybe the communication person or department can’t keep up or they’re ready to quit. You need help.

Without knowing specifics, here’s my diagnosis based on hundreds of churches I’ve consulted with:

• You have the wrong person leading.
This critical position needs to be more than a creative doer. Your communication leader needs to love ministry, have a positive disposition, be a master juggler, always wildly organized, and ultimately a problem solver.

A church needs a true leader to direct their church communication process. Then they’ll need to decide if they can complete the challenging tasks alone or if they require a team (paid or volunteer) for sanity.

• The communication calendar isn’t working.
The foundational structure of all church comm departments is the knowledge of every event that requires communication support. This needs to be a calendar that has every one of the church events on it. And this calendar only works effectively if there’s a time requirement for each event to be added with an additional material deadline for the details once they’re added to the calendar.

Everyone in the church who has the ability to create an event, needs to have access to this calendar so they can plan appropriate dates without conflicting with the busy calendar.

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ARTICLE TOPICS

Communications · Blogs & Opinion · Communications Role · Communications Strategy · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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COMMENTS

By jennyhannb on March 30, 2018

Or maybe the communication person or department can’t keep up or they’re ready to quit. You need help.!
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