Communications

3 Resolutions Every Church Communicator Must Make

These foundational resolutions will set the stage for a better 2018. Guaranteed.


Mark MacDonald  ·  January 2, 2018

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It’s the new year!

For a goal-oriented person, I find myself giddy with the prospects of this clean slate where I can project future outcomes. All this while most are deciding resolutions for the new year. The difference? Resolutions are slight course corrections that will impact your goals.

Sure, you may want to set goals first then decide your resolutions. But if you start with these three resolutions you can set better goals.

Why? Because these foundational resolutions will set the stage for a better 2018. Guaranteed.

1. Resolve to do the best you can with the limitations you have.

Many communicators quickly blame the limitations for their ineffectiveness.

Stop!

Decide to get the best results with what you’re dealing with. Could you do more if you had a bigger budget? More staff? Better computer? Probably. But this year, decide to amaze people with the outcomes you can get with all the limitations you have. Squeeze the last drop of juice out of the lemon. Then don’t rest until you’re happy with your outcomes rather than staying awake stewing over the problems. Everyone has limitations, a good leader still produces quality materials in spite of them!

2. Resolve to learn all you can about your congregation and community.

Effective communication always rises and falls on how well you know your audience.

If you’re speaking to a group of farmers (or fill in the blank), you can better relate communication to them. Telling stories that they’ll instantly connect with because you know exactly what they need.

Your church has two audiences: internal (congregation) and external (community).

The only way you can be effective with your job? Get to know your audiences.

Describe your primary and secondary stereotypical groups that God has given you.

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ARTICLE TOPICS

Communications · Outreach · Social Media · Website · Blogs & Opinion · Communications Role · Leadership · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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