What’s the perception of your church in your community? What’s your reputation? These are questions every leader and church should be asking.
Mark MacDonald · April 18, 2017
What are you known for?
What’s your perception in your community? What’s your reputation?
These are questions every leader and church should be asking.
A community makes decisions about engaging with you based on a quick understanding of what they know about you.
And the Church has not done a great job with it. Your local church has an uphill battle when it comes to perception.
Outside of the Church, most in the community don’t have a good perception of our organization. It’s time to control our reputation and let the community know why we exist.
What we’re known for.
Here are 3 steps to revitalizing your Church Reputation with good communications:
1.) Examine your current perception.
This is sobering.
Dressed like the community would typically dress, randomly ask people if you can ask them questions. Maybe in a mall or other meeting areas, ask questions about church in general and then get more specific about your church. Like, “there’s a church a block away — have you ever visited? What do you know about it?” You’ll be surprised with the answers.
Summarize how well the average outsider understands what’s happening inside.
2.) Understand how you’re a solution to your community.
With the help of a demographic study (or understanding with the help of Google or your Chamber of Commerce), get a good idea of the groups of people in your community.
Select the one or two groups you can do ministry for really well and write down some of the concerns they have. Or maybe it’s common goals. Then decide what your church can do for solutions to concerns or paths to the goals.