Communications

4 Things Every Church MUST Do After Easter

When it’s done, everyone is tempted to take off a few days to rest and recover. But don’t do it until you’ve done these 4 things.


Mark MacDonald  ·  March 27, 2018

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Easter week is happening!

For most churches its the biggest week on their church calendar.

It means extra work for the church communicator, the ministerial staff and a ton of volunteers that leads the church to (hopefully) the largest congregation of the year.

When it’s done, everyone is tempted to take off a few days to rest and recover. But don’t do it until you’ve done these 4 things.

Sure, most can be scheduled to happen after Easter but make sure you’re ahead of these before you collapse.

1. Replace Easter graphics with something that makes sense.
Look at your social media accounts and website with fresh eyes: is there a ton of Easter promotion?

Make sure it’s replaced with something that continues the momentum of Easter. Remember most of your congregation attended your Easter service and hopefully many from your community experienced something supernatural during the Easter emphasis. Many will go to your website or social accounts after the services (since they were mentioned at Easter, right?!) so show what’s next on the church calendar to encourage people to return.

2. Ensure appropriate followup happens.
Many people don’t like public altar calls or won’t risk stepping out to talk to someone at Easter. They go home and ponder what they experienced. Perhaps they wake up with it on their mind days later. What will they do? If you’ve prepared them properly in the services, you’ll tell them to go to the website or social accounts for Next Steps. Make sure you’re providing a clear story of what you’d like them to do.

This can be a class, an email, a webpage, or a call. Consider what they’d like and give them an easy path to finding answers. If you gathered Connection Cards during Easter, make sure you send a well-timed email afterward to point them to these locations too!

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ARTICLE TOPICS

Communications · Outreach · Leadership · Communication · Communications Strategy · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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Easter week is happening!

For most churches its the biggest week on their church calendar.

It means extra work for the church communicator, the ministerial staff and a ton of volunteers that leads the church to (hopefully) the largest congregation of the year.

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