Communications

7 Video-Announcement Mistakes To Avoid

Video announcements, when used effectively, can be one of the best tools in your toolbox to communicate with your church.


Phil Bowdle  ·  January 31, 2018

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For years, churches have searched for the magic bullet and cure all for communicating their announcements.

We’ve seen various methods—- like bulletins or stage announcements—- have their moment in the spotlight as THE WAY to get the word out.

Over the last decade or so, as video equipment has become more affordable and video content has taken over the web and social media, churches are turning to video as the new fix for their announcements.

Here’s the bad news.

Filming someone reading your bulletin content won’t fix your announcements problem. There’s nothing magic about video, and people can tune out videos just as quickly as they can tune out someone speaking from the stage.

The good news?

Video announcements, when used effectively, can be one of THE BEST tools in your toolbox to communicate with your church.

Video allows you to:
- control how long the video is.
-show visuals that enhance what the presenter is saying.
-limitless opportunities to get creative with how you communicate your messages.

Let me share with you some of the mistakes I’ve made through the years, and some tips for how to avoid them.

7 VIDEO ANNOUNCEMENT MISTAKES TO AVOID FOR CHURCH

Video Announcements Will Solve Your Announcement Problem

Mistake #1:
The biggest issue churches face with announcements is not what method you use, the problem is creating information overload for your audience.

It doesn’t matter if you’re communicating announcements from stage, in a bulletin, or through a video. Video announcements won’t fix your audience being overwhelmed with too many announcements.

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ARTICLE TOPICS

Communications · Guest Services · Outreach · Media · New Media Production · Press Release · Announcements · Video Production · All Topics


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