Communications

The Right Way to Announce The Next “Big Thing” to Your Congregation

Breaking the news to your church, of a renovation or expansion, can be a daunting undertaking. Pastors and professionals share how to communicate the ‘Next Big Thing’ to your church body.


Rachel Dawn Hayes  ·  March 20, 2018

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You are ready and have God’s assurance to embark on an endeavor to help realize your ministry’s vision—-building, renovating or expanding.

Industry experts and seasoned pastors agree that frontloading your project with patience, intentionality and due diligence is the best way to prepare for one potentially difficult, but critical phase: communicating the project to the church community.

Vision Sundays

Ideally, before a project is on the radar, vision is being cast regularly. Both leadership and membership are aware of and on board with where the church is going.

“The best way we have found to share big projects with our church is to share vision,” says Denny Hodges, associate pastor at Church of the Highlands in Birmingham, Alabama. “We do this once or twice a year by taking a message on a Sunday and sharing the vision of what we can do and where we can go.”

“Vision Sundays” at Church of the Highlands have been the introductory venue for several projects, including the addition of a chapel at its main campus. The vision for a small venue for weddings and funerals was fostered over years and when the opportunity to build it was presented, the church was prepared to take it, says Hodges.

Jim Babbage, senior vice president of Community First Financial Resources, a division of First Bank, agrees that if solid vision is in place, gaining support for vision-aligned projects will be simpler. “When any big project is discussed, it’s an opportunity for leadership to reinforce vision and share how the project aligns.

People will rally and unify to be part of a movement that is progressing, accomplishing and achieving a common goal,” he says.

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