Surprisingly, the Church should actually be the leader in any social format that connects with a potential audience! But still the Church struggles with social media.
Mark MacDonald · February 16, 2018
It’s been several years since we realized social media is a valid means of church communication.
Many have adopted Facebook, Twitter, and Instagram as their channels.
Some have been brave by using SnapChat, Pinterest, and Linkedin. And there are so many others!
Which channels should the church be using?
Surprisingly, the Church should actually be the leader in any social format that connects with a potential audience! But still the Church struggles with social media. And the recent algorithm changes have churches concerned that they’ll lose their current social followings. If they’re not doing social media well, then possibly their predictions will be true.
Here’s why social media will work when a church represents itself well:
• It’s direct to consumer (community).
Jesus taught us to go into all the world. To go directly to individuals and teach them. Disciple them. The church needs to get outside of internal communication and go direct to the community. We should know how to do that ministry! And social media is an extension of your church ministry. Individuals are meeting regularly in social channels and we have what they need. Social media simply delivers our content directly so they can receive it when our meetings won’t. Often we communicate with people in their living rooms, cars, and in restaurants. What more can we ask!