Communications

Correcting the Most Viewed Page on Your Church Website

Since most people go to your church's website, and this page, before visiting your church these tips will help your ministry look authentic and approachable.


Mark MacDonald  ·  February 13, 2018

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Most church website research shows that your staff page is a critical, well-hit page. Go ahead and check yours to see if it’s in the top 10 pages on your website! It probably is. Don’t know how? Install Google Analytics (it’s free; search for it on Google.com) and after a few weeks, check the results.

People love checking out the Church Staff page.

Why? Your congregation (internal audience) is going to the page to find contact information or they’re trying to figure out who’s in charge of a ministry. And your other external audience, your community, is going to see who leads the church and if they look like someone they’ll respect. Or if you look like them, their demographic, or someone they’d like to spend time with.

Since most people go to your website, and this page, before visiting your church, this staff page becomes critical.

I recently worked with a church where their Pastor’s picture was about 10 yrs old and didn’t look at all like the man I was meeting with. This is a problem!

Here are 5 critical things to remember when changing your picture:

1. Wear clothes that can be purchased today at a local mall.
Be representative of “current” and “affordable” to most people in your congregation and community.

2. Dress like what you’d expect a visitor to wear.
Don’t wear suits unless you expect your congregation and community to wear them. If you say “dress as you are”; be sure to dress like what that looks like. Don’t go overboard with fashion-forward clothes, dress as “normal” as your congregation and community would describe it.

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ARTICLE TOPICS

Communications · Guest Services · Outreach · Website · Leadership · Communication · Blogs & Opinion · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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