To get started on an successful design, you must ask these 5 questions to ensure it will communicate effectively.
Mark MacDonald · February 20, 2018
Whether you’re a Pastor, a worship leader, media director, a communicator, or a designer, you regularly rely on design work.
If you do it yourself or you’re asking someone to do it for you.
We’ve become armchair judges on design! I’ve found that most of this critique falls under the category of preference and style though.
I’ll leave that discussion to another article.
After 3 decades of designing and art directing, I’ve discovered that content and communication is more important than the style. Although, it all must work together (so don’t create bad design).
Each time design is started, I ask 5 questions to ensure it’ll communicate effectively. Here are the questions:
1. Who’s it for?
I imagine the main group who will receive the message sitting in front of me so I can imagine a conversation with them. What exactly do they need or want?
2. How will it be used?
I also make sure I understand EVERY way the design will be used — now and in the future. I usually suggest starting with the smallest application and simplifying so that it works there. Making sure the fonts are big enough to be read easily.