There’s a very real possibility that what we share may be one of the few positive posts they see all day in their feeds. That’s an opportunity for us to share hope, love and encouragement.
Phil Bowdle · March 6, 2018
Gone are the days where there are big debates whether or not churches should be utilizing social media. According to Pew Research Center, nearly two-thirds of all adults are active on social media. If we’re going to be effective as the Church in reaching our culture today, it’s critical for us to take a serious look at how we can utilize social media for ministry.
Through my years in ministry as a communications and creative leader, I’ve talked to a ton of Pastors and church leaders about social media. The interesting thing I’ve found is that they all seem to be experiencing the same challenges and frustrations.
Almost every church I talk to is unsure of their strategy, overwhelmed at trying to keep up with posting, and frustrated that they’re not getting more engagement.
So how do we fix that? It starts with building a solid foundation and a social media communications plan.
6 Essential Steps To Building A Social Media Communications Plan
Step 1: Start with Why
It’s easy to start a social media presence these days without ever defining what the purpose and strategy is behind it.