When it comes to the internet and social media, do you feel a bit like…a foreigner in a foreign land?
Chris Martin · April 27, 2017
When it comes to 21st century America, many pastors and church leaders feel like foreigners in a foreign land. Why? The internet.
In 2001, Marc Pensky, a thought leader in the education and technology space, coined the term “Digital Native,” in his journal article entitled, “Digital Natives, Digital Immigrants.”
Digital Natives are those born after 1980—people who do not know a world without video games, computers, the internet, and more.
What that means is, if you are not a Millennial (born 1980-1995ish) or a Gen Zer (born 1995ish-Present), you are a “Digital Immigrant,” not a Digital Native.
Well, let me be the Digital Native that guides you through the foreign land of the internet and social media. Because, pastors and church leaders, I believe it is critically important for you to establish a presence social media if you care deeply about the future of your church and its ministry to the world.
SOCIAL MEDIA BY THE NUMBERS FOR CHURCHES
“Social media is a fad.”
“I don’t need to get on Twitter or Facebook and tell the world what I’m having for lunch or what color my socks are.”
Social media isn’t a fad, and it is most certainly not just for sharing about food or footwear. Social media is big business. More importantly, social media is the 21st century town square—a commonplace in our lives where people exchange ideas and opinions about civic life, pop culture, and yes, even faith.
In November of 2016, the Pew Research Center published its newest data on social media usage in the United States, and the figures are staggering. Here are just a few that demonstrate the breadth of social media use throughout the country: