Communications

Pastor, 3 Ways To Reinforce Your Church Branding on Sundays

Things you should do naturally in order to be more relevant and have your congregation understand, enjoy, and engage with your church brand.


Mark MacDonald  ·  June 8, 2017

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As a teaching Pastor, you have a lot happening in your church and life.

In a very small, similar way, I teach a large adult Bible Class each week. After preparing for my lesson, prayerfully considering what I should teach, and building my Keynote (like Powerpoint) presentation and rehearsing, I’m easily spending 6-7 hours a week.

Then, I visit people in the hospital, attend socials, and occasionally funerals.

I’m just a volunteer Bible teacher, so I can only imagine how difficult and time consuming it is running a church AND doing all of this for sermon prep.

Don’t read this as “here’s other things” you must do. These are simply things you should do naturally in order to be more relevant and have your congregation understand, enjoy, and engage with your church brand.

Here are the 3 things to do from the stage each week:

1. Authentically connect your church’s thread.

Your thread is the ONE thing that your church should be known for so that your community will pay attention to you. How do you start? You ensure your congregation is reminded of it regularly. It must be an easy-to-remember-and-quote solution to a predominant concern that your neighbors are experiencing. Once you know it (note: it’s not your vision), it’s up to you as the teaching Pastor to reinforce the thread through all of your series and sermons.

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ARTICLE TOPICS

Communications · Guest Services · Outreach · Social Media · Website · Blogs & Opinion · Branding · Sermons · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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