Pastor What Should You Be Known For?

If you become known for what you do really well, then people will pay attention to you. Here are 3 ways to determine what that strength is.

Mark MacDonald  ·  February 20, 2017

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While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written.

Everyone’s known for something.

Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven. Joel Osteen: Positiveness. Gary Chapman: Love Languages.

Then there are other leaders who can’t get traction with an audience because they seemingly do everything well. If their congregation is questioned, there are so many different reasons people follow, that no one thing stands out. A leader should want to narrow down the benefit they’re known for. To a thread.

Your thread should be based on what your potential audience is looking for and what you do extremely well. If you become known for that, people will pay attention to you. This is how someone gets a platform or a following.

What should you become known for? Here are 3 foundational criteria:

• Make sure it’s scriptural.

As a Christian leader, you want to be known for following after Christ and His principles. We should also be known for the fruit of the Spirit and for reaching the lost. Of course, all Christians should be known for these so it’s hard to stand out. That’s why I’d also recommend that you position yourself above and beyond this foundation of being a Christian. Just make sure it’s also scriptural.

• Make sure it’s desired by your community.

In your church you’ll want to be known for something that your congregation enjoys and wants. But more importantly, you want to make sure your community needs what you’re known for. Think about the concerns they may have regularly or the goals that they pursue. Become a solution to a large component of your community or a path to their goals and they will want to follow you for your benefit.

People pursue people who help them.

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Leadership · Communication · Blogs & Opinion · Blogging · Branding · Leadership Style · Social Media · All Topics


Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald

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