With churches in decline or stagnation, we need to go back to foundational reasons for faltering church attendance.
Mark MacDonald · February 28, 2017
We want quick fixes for what’s bothering us. A fast diet that will make us instantly fit or a 3-minute meal that will feed our entire family. Rarely is there a truly easy solution. Often there isn’t a clear or easy reason for the original problem either.
The church attendance dilemma is an issue that doesn’t have an easy solution or an easy explanation.
As a Church Communicator consultant, I’ve identified a foundational reason for declining church attendance.
No wonder why most churches are in stagnation or decline even though virtually every church talks about their amazing growth at one time or another. What’s the big difference?
When it comes to church communications, there are 2 huge components:
1. Audience. Whether they attend your church or are in your community’s reach area (physically or digitally), they have needs, concerns, and goals. Sure, we know they need the
Gospel, but for many, it’s simply not on their radar. It’s up to you as a Church to relate the Gospel to what they’re looking for.
2. Programs. How churches engage with their audience. Their programs and services must become a path to the community’s goals or solutions to their needs or concerns.
The Problem. When a church program was established, it was usually in direct response to the audience’s desire for something. It served a purpose!