Communications

The Secret of Reconnecting with The Outside Community

Churches need to reconnect with their communities which are increasing at a faster rate than churches are growing.


Mark MacDonald  ·  February 15, 2017

Page 1 of 2 pages 1 2 >

Ever had a relationship that slowly fell apart?

Perhaps you’ve said, “we used to be close, but I’m not sure what’s happened?”

Churches need to reconnect with their communities, which are increasing at a faster rate than churches are growing.

Especially since, roughly, 80 percent of churches aren’t experiencing growth.

In days past, churches used to spring from the community. Like-minded people clustered together to do life, and realized they wanted to grow spiritually, too. A church then started with people from that community. They hired a Pastor to represent them as a group and feed them from God’s Word. And, if you looked inside the church, the people looked similar to the people outside in the neighborhood.

Today, our pews don’t look like our community’s demographics. Most are skewing older compared to our community’s age, and many struggle to gain diversity.

THE SECRET PLAN OF CONNECTING WITH YOUR COMMUNITY

Understand your Community’s Personas.

Decide where your “reach area” is by plotting church members’ homes on a map. Sure, there’ll be some outliers, but determine where most people are coming from. Purchase a good demographic study of the area (or check with your local chamber of commerce for free data). Notice the main groups of people (personas) present in your community and name them. What’s the largest group? Fastest growing group? These are the groups you should be focusing on.

Voice the Disconnect.


Often, leadership in a church is unaware of the disconnection problem.

Page 1 of 2 pages 1 2 >

ARTICLE TOPICS

Communications · Guest Services · Outreach · Social Media · Blogs & Opinion · Communications Strategy · Community · Outreach · Social Media · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible teacher, speaker, writer, and communication strategist for BeKnownForSomething.com. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine. Subscribe today!

Boxcast Promo