The Secret of Reconnecting with The Outside Community

Churches need to reconnect with their communities which are increasing at a faster rate than churches are growing.

Mark MacDonald  ·  February 15, 2017

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Ever had a relationship that slowly fell apart?

Perhaps you’ve said, “we used to be close, but I’m not sure what’s happened?”

Churches need to reconnect with their communities, which are increasing at a faster rate than churches are growing.

Especially since, roughly, 80 percent of churches aren’t experiencing growth.

In days past, churches used to spring from the community. Like-minded people clustered together to do life, and realized they wanted to grow spiritually, too. A church then started with people from that community. They hired a Pastor to represent them as a group and feed them from God’s Word. And, if you looked inside the church, the people looked similar to the people outside in the neighborhood.

Today, our pews don’t look like our community’s demographics. Most are skewing older compared to our community’s age, and many struggle to gain diversity.


Understand your Community’s Personas.

Decide where your “reach area” is by plotting church members’ homes on a map. Sure, there’ll be some outliers, but determine where most people are coming from. Purchase a good demographic study of the area (or check with your local chamber of commerce for free data). Notice the main groups of people (personas) present in your community and name them. What’s the largest group? Fastest growing group? These are the groups you should be focusing on.

Voice the Disconnect.

Often, leadership in a church is unaware of the disconnection problem.

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Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at and
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