From announcements to sermons — from concerts to community events, digital signage is giving houses of worship new ways to connect to their congregations.
Richard Ventura · April 2, 2018
RESEARCH SUGGESTS THAT 70 percent of Americans recall digital video displays they’ve seen for a full month — and 55 per¬cent can recall the specific messages they encountered on those displays.
This is true not only in advertising but also in houses of worship. An ever-growing num¬ber of churches, synagogues and mosques are adopting digital signage for a wide va¬riety of uses. For proof of the power of these digital displays, look no further than their congregations, which are more likely to en¬gage with messages — and remember them — when those messages are reinforced through multiple media channels.
Here are three of the rising digital signage trends for houses of worship.
MULTIMEDIA SERMONS
Today’s audiences engage with animated video and exciting sound on every device and screen in their lives, so it’s only natural that religious leaders are ramping up the engagement factor of their sermons in the same way.
In many modern sanctuaries, static slide shows have been replaced by vibrant screens showcasing videos, animated presentations, and even song lyrics and sermon subtitles for hearing-impaired members of the community.
For example, Legacy Church in Albuquerque, New Mexico, recently installed 60 individual digital screens in locations throughout its facilities. These include a multi-screen video display in the foyer, which livestreams sermons to guests as soon as they walk in the door.
