Communications

Wayfinding, Which Way is Which?

One of the most difficult tasks for a church is making visitors feel comfortable. Here's what you can do to help visitors - before and after - they enter your doors.


Gary Zandstra  ·  June 6, 2017

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I believe one of the most difficult tasks for a church is making visitors feel comfortable.


The difficulty lies in the fact that every person is unique in their needs and desires.  Some want to be warmly welcomed and shown around. 

Others just want to slip in an out unnoticed until they are ready to reveal themselves. 

However there is one commonality that can make every visitor very uncomfortable. That is the feeling of being lost.

For most people anyplace that is new and different can be, and often is intimidating.  If the experience is visiting a large unfamiliar church – that visit can be overwhelming. And even being a guest at a small local church can be scary. 

So what can you do to make that visitor feel more comfortable - before and after -  they enter your doors?

Give them an experience before the visit.

People feel more comfortable if they know what to expect.

A number of churches do a good job on their website, explaining what attire is expected and giving a little narrative about what to do or where to go.  But why not give people more of an experience on your website?

A church that I am working with is putting together a visitor experience for their website that includes a fly thru with a drone. The drone video will take the visitor from the parking lot thru the entrance, show the visitor center, coffee area, restroom locations and children’s area.

The idea is to stage it so it looks like a Sunday morning. So there would be people in the building, making it look as life like as possible.

I love this idea!

Now if drone footage is not possible for you to get on your website, add a floor plan and pictures.

The more comfortable you can make someone feel the more likely they are to walk thru your doors on a Sunday morning.

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ARTICLE TOPICS

Communications · Guest Services · Blogs & Opinion · Church Experience · Guest Services · Wayfinding · All Topics

ABOUT THE AUTHOR

Gary Zandstra
Gary’s newest venture The Experience gives him the opportunity to help the local church using his vast experience in facilities and production.
Contact Gary Zandstra: gary@nemosyn.com ·  View More by Gary Zandstra


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