Communications

When Scents Make Sense For Church

What does your church smell like? Is it a pleasing aroma? Research shows that a visitor will be able to recall the scent from your service far longer than the look of the building.


Gary Zandstra  ·  February 20, 2018

Page 1 of 2 pages 1 2 >

When scents makes sense. (stop stinking on Sunday)

I am headed to a local Hotel/Convention center for a business gathering in about an hour.  As I visualize what ballroom we will be meeting I also can almost smell what the room will smell like. 

Now this really is reverse scent marketing.  In scent marketing you would be somewhere and a comforting or familiar scent will cause you to have an emotional response.  It’s like the friend of mine who told me that every time he smells pipe tobacco, he is carried back to great memories of sitting on his Grandpa’s front porch.

The hotel I am heading to has made a conscious effort to create a “brand” scent.  This is designed so that the minute you walk into the doors of that hotel brand, anywhere in the world, you will recognize the smell and in theory, be comforted or welcomed by it. 

Believe it or not scent marketing is big business.  Retailers have discovered that to motivate customers they need to engage in multi-sensory marketing with scent being a very important ingredient.
 
In reality, the church has been one of the places where scent marketing has been used for years.  In a lot of traditions incense is used.  The most notable use is by the Catholic church.  On a forum I was reading the following question was asked:

“I can be ten feet away from the doors of any Catholic church and all my life they have all had the same distinctive smell. There is nothing bad about the smell at all. In fact, it is the most comforting smell that I can think of. It is so universal that I don’t think it has anything to do with certain churches using incense at certain times, although I guess I could be wrong in that. Could it have something to do with the holy water at the entrances? Seriously. I have been to many different churches, some more orthodox than others, and this is the one and only consistent thing I notice. Does anyone else notice this or have an explanation?”

The most common answer in the forum was the Eucharist (the bread and wine).  Whether it is that or the candles or the incense is not important to me.  What is intriguing is that for the Catholic church this scent is almost universal, in the old and the modern churches.

Page 1 of 2 pages 1 2 >

ARTICLE TOPICS

Communications · Guest Services · Design & Construction · Design · Facility Management · Blogs & Opinion · Experience · Facility Management · Guest Services · Outreach · All Topics

ABOUT THE AUTHOR

Gary Zandstra
Gary’s newest venture The Experience gives him the opportunity to help the local church using his vast experience in facilities and production.
Contact Gary Zandstra: gary@nemosyn.com ·  View More by Gary Zandstra


Support and Enhance the Worship Message

The latest strategies for sound, lighting and facilities can help you better attract and engage with your congregation. With Worship Facilities’ insights on leadership, communication and administrative tools, each issue shows you how to design and maintain your facility and how to adapt it to meet the changing needs of today’s members.
Explore the success stories of others, and find ways to enhance your weekly services. Get a free subscription to Worship Facilities magazine. Subscribe today!

COMMENTS

By jamesjack on April 25, 2018

Find the best essays on   is my friend’s profile page. Balloons limerick

COMMENTS

By Liam901 on April 24, 2018

hi there! It’s great site. so many topics and opinions. I used to read, basically washingtonpost  but now your site one of my favorites. Thank you!

COMMENTS

By jamesjack on April 23, 2018

Your blogs further more each else volume is so entertaining further serviceable It appoints me befall retreat encore. I will instantly grab your rss feed to stay informed of any updates. Gifts

COMMENTS

By jamesjack on April 23, 2018

Hi there, I discovered your blog per Google bit searching for such kinda educational advise moreover your inform beholds very remarkable for me. prediksi jitu bola malam ini

COMMENTS

By jamesjack on April 23, 2018

I exploit solely premium quality products—you will observe these individuals on: Stadtrundfahrt Berlin

COMMENTS

By sheeraz khatri on April 22, 2018

Hi to everybody, here everyone is sharing such knowledge, so it’s fastidious to see this site, and I used to visit this blog daily Qiymma Piyaden Blaster

COMMENTS

COMMENTS

By sheeraz khatri on April 16, 2018

Wow, happy to see this awesome post. I hope this think help any newbie for their awesome work. By the way thanks for share this awesomeness from wooden watches

COMMENTS

By sheeraz khatri on April 13, 2018

Easily, the article is actually the best topic on this registry related issue. I fit in with your conclusions and will eagerly look forward to your next updates. Catch spouse

COMMENTS

By sheeraz khatri on April 8, 2018

I see some amazingly important and kept up to length of your strength searching for in your on the site Januke Henatalie Formula

COMMENTS

By JhonPeter on April 6, 2018

The commence of these recreations is for the gamer to go up against the part of a criminal in a major city, more often than not somebody who ascends through the positions of composed wrongdoing all through the total of the diversion. The gamer must finish missions of death, taxi driving, firefighting, pimping, road hustling, transport driving or flying settled wing air ship.  car title loans chicago

COMMENTS

By sheeraz khatri on April 3, 2018

If you don"t mind proceed with this extraordinary work and I anticipate a greater amount of your magnificent blog entries probate solicitors

COMMENTS

By sheeraz khatri on April 3, 2018

You re in point of fact a just right webmaster. The website loading speed is amazing. It kind of feels that you’re doing any distinctive trick. Moreover, The contents are masterpiece. you have done a fantastic activity on this subject! hairideas101.com

COMMENTS

By sheeraz khatri on April 2, 2018

A debt of gratitude is in order for giving late reports with respect to the worry, I anticipate read more. شركة نظافة بالخبر

COMMENTS

By sheeraz khatri on March 25, 2018

Thanks for providing recent updates regarding the concern, I look forward to read more. Riyadelyn Wenva Magic

COMMENTS

By sheeraz khatri on March 19, 2018

I really thank you for the valuable info on this great subject and look forward to more great posts Giyily Landscaping Yatty

COMMENTS

By sheeraz khatri on March 17, 2018

Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place.. Evropski univerzitet Brcko distrikt

COMMENTS

By sheeraz khatri on March 17, 2018

Superbly written article, if only all bloggers offered the same content as you, the internet would be a far better place.. Leadership Training for Workplaces

COMMENTS

By Alberta on March 13, 2018

Hello! I am really glad I’ve found this information. A good blog with interesting content, this is what I need.  onesolar

COMMENTS

By sheeraz khatri on March 11, 2018

A good blog always comes-up with new and exciting information and while reading I have feel that this blog is really have all those quality that qualify a blog to be a one selfcleaninglitterboxhub.com