Communications

Why Few Are Following Your Church Facebook Page

If you don’t have a lot of followers, don’t have a lot of post likes, and certainly don’t get a lot of post shares, then maybe, just maybe you have these 3 problems.


Mark MacDonald  ·  April 16, 2018

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Sure, Facebook changed their algorithm so that people will see more of what Facebook believes they want to see on their wall feed.

This happened. Since promotional material isn’t desired by most, they’re limiting a lot of Facebook Page content such as YOUR content. But, seriously, I don’t think that’s the issue (although we should all be cautious about all the promotion we put on our Facebook page).

However, maybe there’s a better reason why you’re getting very little engagement on your page. If you don’t have a lot of followers, don’t have a lot of post likes, and certainly don’t get a lot of post shares, then maybe, just maybe you have these 3 problems:

1. You’re not asking your congregation.
Don’t assume that people in your congregation will automatically follow your social channels. Continuously remind them of the benefits of following (i.e. extend the church message through the week, see fun videos that teach spiritual truths, see outreach pictures of how you’re reaching the community, etc.). Then remind them to like and share your posts to their wall. But make sure your posts are worth of it! Promotional posts aren’t.

2. Your content isn’t all that interesting.
Know your audience and what interests them. Search through some of their Facebook walls and see what they share and like. Then consider how you can contribute posts that are similar (using your church brand and message). Also, review your past posts to see what has interested your current followers (based on how many shares and likes are there), and then do more like them! Many churches continue to post content that gets little or no engagement and expects to gain followers. Stop the insanity.

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ARTICLE TOPICS

Communications · Social Media · Communications Strategy · Facebook Advertising · All Topics

ABOUT THE AUTHOR

Mark MacDonald
Is a Bible Teacher, speaker, best-selling author of Be Known For Something, and communication strategist for BeKnownForSomething.com and the 3000+ churches of the Florida Baptist Convention. He empowers churches to become known for something relevant (a communication thread) throughout their ministries, websites, and social media. His book is available at BeKnownBook.com and amazon.com.
Contact Mark MacDonald: mmacdonald@ehpub.com ·  View More by Mark MacDonald


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