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Mark MacDonald · July 18, 2017
To get started on an successful design, you must ask these 5 questions to ensure it will communicate effectively.

Mark MacDonald · July 10, 2017
Based on the discussions I'm having with church communicators, most aren’t fully prepared for the upcoming ministry season.

Mark MacDonald · June 30, 2017
Even when they’re not coming to the services, most people want to know what’s going on at “their” church. In the summer especially, you should communicate differently knowing that people are not as “regular” as they are during the year.

Mark MacDonald · June 26, 2017
Having a tool doesn't mean you know how to use it properly. It's critical that you use your communications tools to your best advantage.

Mark MacDonald · June 22, 2017
Here's what works extremely well for churches when making announcements to social media.

Mark MacDonald · June 08, 2017
Things you should do naturally in order to be more relevant and have your congregation understand, enjoy, and engage with your church brand.

Mark MacDonald · May 31, 2017
When trying to connect with a group, most problems rise and fall on not knowing the intended audience. In order to have relevance or to influence someone, you have to understand that “someone.”

Mark MacDonald · May 23, 2017
Having worked in church communications for years, I realize that success for the role of communications is contingent on four traits that must be present in the leader.

Mark MacDonald · May 16, 2017
Pastors may love Bible study, love God, and love sharing what God’s teaching them, but a lot don’t have good communication skills.

Mark MacDonald · May 09, 2017
While getting inspiration from other churches is not seen as a problem, there are considerations that need to be carefully thought over before re-using creative content from other houses of worship

Mark MacDonald · May 04, 2017
We live in a world of second-screen viewing. As a result gaining and sustaining an audience's attention has become a formidable challenge. Here are methods you can employ to keep the focus on you.

Mark MacDonald · April 24, 2017
What we hear and have been told (perception) often becomes reality in our mind and may keep us from experiencing great things - relationships, businesses, and yes, churches.

Mark MacDonald · April 18, 2017
What’s the perception of your church in your community? What’s your reputation? These are questions every leader and church should be asking.

Mark MacDonald · April 13, 2017
What exactly is old-school instruction and why is it so vital for those entering the ranks of new leadership?

Mark MacDonald · April 04, 2017
Easter? At best, it’s a holiday to spend with the family and have a big breakfast together. As a church communicator or pastor, how can you reach out with what people need?